Building the infrastructure behind modern commerce.
Building products and operational systems that help commerce move faster, scale further and work better.
I work where warehouse operations meet product.
Seventeen-plus years across VentureOne, Majid Al Futtaim-Carrefour, Amazon and Philips, building the systems that sit between what a customer sees and what actually arrives. Right now I am helping build VentureOne's warehouse automation business in Abu Dhabi, covering new business development, solution strategy, partner ecosystems and commercial propositions for robotic fulfilment and distribution-centre automation. Before this I scaled fulfilment and last-mile platforms across 12+ markets and 300+ stores. The work I find most useful is taking a complex warehouse workflow and turning it into an automation solution that actually runs. Product in this space is different from pure software. A delivery promise is only as good as the warehouse workflow behind it. A personalisation model is only useful if the inventory is in the right store. The interesting problems live where digital products and physical operations meet, and that is where I have spent my career.
What I cover.
The domains I work across, from warehouse automation strategy through to product execution.
Numbers that describe operating scale, not vanity.
These are verified outcomes from platforms built and deployed across markets, stores and fulfilment networks.
Years across warehouse automation, fulfilment and product leadership
Markets where the fulfilment and last-mile platforms run
Stores running these systems
Annual OPEX savings from in-house last-mile and fulfilment platforms
AI personalisation revenue, scaled from AED 1M/month in 16 months
Minute-level ETA accuracy after the Delivery Promise Engine
Global NPS improvement
Login success rate after the identity work
Contribution from the Delivery Fees Engine
Share of total GMV driven by Carrefour NOW
Carrefour NOW growth from 2020, across 10 countries
GMV growth in 2025 from new digital commerce and mobility propositions
Annual savings from the in-house Last Mile Express Delivery App
Daily shipments within 60 days of the Ship with Amazon pilot
Large fulfilment centres managed at Amazon
Peak sale events executed in 2018/19
New Indian cities where Amazon fulfilment centres were started and stabilised
Highly automated dark-store concept in the region, with high-density storage and robotic goods-to-person
New business won from strategic accounts at Philips
I build the systems behind the customer experience.
The visible product is only one part of the story. The harder work often happens underneath it: fulfilment logic, delivery promises, warehouse workflows, identity, data, integrations and the operating systems that make the customer journey reliable.
Selected work, built and scaled.
Each module follows the same arc: a problem that needed solving, a decision about where to focus, a system that was built, and a measurable result.
The Fulfilment Engine
A conceptual model of the system that sits between a customer order and a delivered package. This is not a specific production architecture. It is a representation of the domain.
I learned product from the ground up.
Seven companies, one progression: from sales and commercial operations through e-commerce logistics, product platforms, AI and into automation and intelligent infrastructure.
VentureOne / ATRC
Senior Consultant, Fulfilment & Warehouse Automation
Leading the development of VentureOne's warehouse automation business: new business development, solution strategy, partner ecosystem, commercial propositions and delivery of robotic automation solutions for dark stores and distribution centres.
Majid Al Futtaim, Carrefour
Lead Product Manager, Global Markets
Owned global strategy for last-mile delivery, fulfilment automation, personalisation, loyalty, identity and AI-driven rule engines across 12+ markets and 300+ stores.
Majid Al Futtaim, Carrefour
Senior Product Manager, Last Mile & Delivery Rule Engine Services
Built the in-house last-mile and delivery rule engine platforms that replaced vendor dependency and gave Carrefour operational control.
Majid Al Futtaim, Carrefour
Product Manager, Carrefour NOW, Click & Collect & Delivery Rules
Scaled Carrefour NOW from a 60-minute proposition into the dominant share of digital GMV, and built the delivery rules and Click & Collect footprint.
Amazon Seller Services
Operations Manager, Special Handling Fulfilment
Operations leadership across special handling fulfilment, owning manpower, capacity planning, FC performance and system-driven execution.
Amazon Seller Services
Product Manager, Ship with Amazon (SWA)
Owned merchant onboarding, activation and early growth for Ship with Amazon, enabling third-party sellers to use Amazon's last-mile capabilities.
Philips India
Key Account Manager, Retail Accounts, North & East India
Managed enterprise retail accounts across North and East India, including Maruti Suzuki, Bata, Snapdeal, Future Group, Walmart, Vishal Megamart, Bharti Retail, Nike and Reebok.
Philips India
Deputy Manager, Professional Sales, Delhi-NCR & Chandigarh
Professional sales across Delhi-NCR and Chandigarh before moving into key account management.
Godrej & Boyce
Senior Executive, Institutional Sales
Institutional sales across industrial and physical infrastructure products.
Kanoe Software
Assistant Marketing Manager
Marketing and product positioning for a software company.
Admiral Phones & Communications
Sales Officer
Sales and customer-facing commercial operations.
The chain from a shelf to a prediction.
Every step in this chain is a product decision. The further along it moves, the more software replaces manual work. The end state is not digital replacing physical. It is the two working as one system.
My career followed this path in reverse. I started in stores and sales, moved into operations and warehouses, then into fulfilment and last mile, then into the digital product layer, and now into AI and automation. I did not skip steps. That is why the systems I build account for what happens on the ground.
The products are complex. The leadership has to be simple.
At Carrefour I led 5 product managers and 50+ engineers, architects and data specialists across multiple product tribes. The work spanned engineering, operations, data, finance and country leadership. The job was not to have every answer. It was to make sure the right questions got asked, the hardest problems got owned, and the teams building them had what they needed. Good product leadership in fulfilment means connecting a decision about a delivery promise to a decision about a warehouse workflow, and making sure neither breaks the other.
12+ markets, one operating system.
Select a market to see the commerce propositions deployed there. Only markets confirmed in the source material are shown.
UAE
Dubai
Awards and recognition.
Sourced from the resume and LinkedIn profile. Presented without embellishment.
Spark of the Year
For the Delivery Fees feature, which added 2.3% of GMV.
Carrefour NOW voted Best Retail Product
Awarded by Majid Al Futtaim Group.
Best Performance Award, North
Amazon, for annual sales-event execution.
Best Sales Performance Award, North India
Philips India.
Best Sales Performance Award, North India
Philips India.
Education and programmes.
Global Certificate Programme in Product Management
INSAID, 2022
Advanced Programme in Integrated Marketing Strategy
IIM Lucknow, 2019-2020
MBA in Marketing
Edith Cowan University, Australia, 2009
Bachelor of Engineering in Information Technology
Bharati Vidyapeeth College of Engineering, Pune, 2005
Building something that needs to scale?
For product leadership, fulfilment platforms, automation, commerce infrastructure or transformation conversations, get in touch.
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